Gender equality in sports is an important topic that must be incorporated into society’s values and practices. Women are often overlooked and underrepresented in the sports world, and it is essential to promote their participation and visibility in sports, to break down gender stereotypes, and to support them as role models in sport. Collaborating organisations and the media can play a crucial role in addressing these issues by making an effort to recruit and train female reporters, increasing the coverage of women athletes and by promoting gender equality in sports.
Another way to promote gender equality in sports is by addressing the financial gap and reducing discriminatory attitudes and behaviours that hinder women’s ability to participate in sports (Jeanes et al, 2023). This can be done by providing equal economic opportunities, ensuring fair treatment in competitions, and establishing policies that make it easier for women to become professional in sports.
It is also important to challenge the perception that men are superior athletes. This is because it discourages women from participating in sports and reinforces the belief that women are not as good as men at physical activities. Additionally, it leads to the exploitation of female athletes, as they are often portrayed as objects in media coverage, with an emphasis on their physical appearance rather than their skills and athletic achievements.
The present study aimed to discover the thoughts and statements of athletes at different levels, sports managers, and physical education teachers on the subject of gender inequality in sports. The results showed that these experts share common ideas and views on the issue, which can be used to develop strategies to reduce this inequality.