From scoring developments and data analytics to esports and sports medicine technology, new innovations in the world of sports are popping up season after season. And these trends aren’t just impacting fans, they’re also changing the way professional athletes, rules enforcers and sports facility managers do business.
Using sports technology to increase revenue and conversion is a top priority for many organizations in the sport industry. But not all tech solutions are created equal – some can create more problems than they solve. This is particularly true when the technology isn’t integrated – which can lead to siloed data, missed opportunities and even customer frustration.
To maximize ROI on sports technologies, organizations must ensure they align with the right customers and use cases. This means understanding their customers and their needs, identifying their pain points and then offering solutions that meet those needs. For example, integrating ticketing with content delivery and CRM platforms can help boost revenue and conversions by giving teams a more holistic view of their fans.
Another area where sports technology is transforming the business of sport is in training and coaching. AI is enabling coaches to develop and monitor training programs, analyze data and predict player performance. This can improve performance, reduce injuries and increase team success.
In addition, video assistant referees can prevent unfair calls and ensure the game is played fairly. This reduces controversy, boosts credibility and increases trust in the results of games.